To allRecruitersFoundersProduct DesignersEngineers

I learned to design through heavily regulated complex systems, with lots of data. Still, the one question that keeps haunting me in my practice is: who's being left out?

I might be the one you're looking for. Or maybe not. Or yes? Definitely not. Am I wasting your time? Oh sorry. Btw, yes. I'm the one. I've been designing for 7+ years, across research and execution, in corporates, agencies and startups. I can read a room and adapt easily. I design with the resources available, still aiming for high standards.

I know you're juggling fundraising and a few hours' sleep between calls. I will visualise what you have in mind and take it to where it needs to be, in the time we have available. I got you.

I know I don't know (enough). I love being criticised and learning from others. I find joy in mapping systems, in moderating research, in joining the dots between team players. Let's create something we're proud of.

I make <buttons>, you make <buttons>, let's make <buttons> together. But let's make them for all, not for most.

Selected projects
2022 — 2026
Health tech

Collecting data from people usually forgotten

Designing an LGBTQIA+-first sexual health service

Service and dashboardRead the case study
Adaptive questionnaireRead the case study
AI & copyright

Designing the TrueRights Calculator

Turning an undefined deal process into a product flow

Read the case study
Fintech

Making spend intuitive and accessible

Financial management and data visualisation in the Amex app

Read the case study
Clients and employers I have collaborated with

Agency work at Radical · 2018

UI redesign of web pages

Experience Designer

In-house · 2020–2022

Mobile feature redesign

Senior Product Designer

Read the case study

Agency work at Radical · 2018

UX research on filtering and UI for the new website. Later in charge of design on the account, through development and QA

Experience Designer

In-house · 2022–2023

A full clinical service, through a patient app and a medical dashboard

Senior Product Designer

Read the case study

Freelance · 2024–2025

Core UX flows for a digital rights management platform

Senior Product Designer

Read the case study

Agency work at Radical · 2018–2019

Cash Optimiser, a forecasting tool that helps business owners plan deposit strategies. Shipped in 6 weeks, working closely with the client's UX team

Project Lead

Agency work at Radical · 2018–2019

Their first ever banking app. I started on the UI as a junior and ended up leading design on the account

Experience Designer

See the app

Agency work at Radical · 2019

Full website redesign in 10 weeks during their rebrand, from IA and testing to a UI kit for handover

Project Lead

Visit the website

Freelance · 2026

Investor pitch redesign and strategy, web design for a product launch, assets made with generative AI

Senior Product Designer

Agency work at Radical · 2019

Four-month consultancy I led. Site visits, staff interviews and workshops, ending in a new website, portal and app concept

Project Lead

Black and white portrait of Soraya Petrosillo

I’m an experience designer with a mission: to design products and services that allow people, especially those in the minority, to feel included and access them seamlessly.

More about me